Constructed the interactive, educational United League House at the Community Safety Village, featuring the YRP superheroes United and Unity
Developed the United League game app to combat bullying, in partnership with Sheridan College
Developed the Community Engagement Strategy
Completed construction of the King Community Substation
Enhanced internal collaboration to better engage and educate members of the community on crime prevention
Continued growth of social media presence to engage with the community
Community Focus Highlights
Feature: Drivers urged to keep their eyes on the road and off their devices
Our exciting multimedia campaign, ‘Keep Your Head Up’, drew on an old hockey adage with the goal of improving drivers’ awareness behind the wheel.
In November of 2017, YRP introduced its social media followers to the Distracted Destroyer. Decked out in full hockey gear, this six-foot-tall goon helped educate the public on the dangers of distracted driving through the award-winning Keep Your Head Up campaign.
Garnering more than 800,000 views across YRP social media platforms, the campaign sent a clear message that we give a puck about road safety. To engage our community in the campaign, officers across the region handed out 6,000 custom Keep Your Head Up hockey pucks to members of the community.
The campaign also included a charity hockey game between officers and students from St. Brother André Catholic High School in Markham, which raised $900 for Victim Services of York Region.